Are you trying to make sense of all the data you are receiving globally and trying to understand what to do with it and how to use it? Specifically the data that comes from your enterprise use of technology which includes nowadays mobile phones, M2M, SaaS, GPS, VPN access, landlines and so much more. It is great to have access to all of this data, but it is not so great to actually know what to do with it and make sure you can reap the benefits from all that stored data. Basically Big Data, on its own, is noise. Until this noise starts being cleverly orchestrated in reports and paired with action. Actionable Data Analytics is what enterprises use to find new operational efficiencies and reduce costs.