Canadians are pro-selfie
2013 has been proclaimed “the year of the selfie”! Are you surprised? I’m not. And I’m sure that the selfie madness will also thrive this year. Think about it. Check your Facebook, Twitter, or Instagram account or just look at your smartphone - do you remember the picture that you took in front of your bathroom mirror?
That’s the kind of question that Canadians had to answer for an online survey of their knowledge of the concept of selfie photos. Even if you’re a not an expert at taking and consuming selfies (i.e. a “selfie-adept”), the trend is everywhere; celebs like Canadian superstar Justin Bieber have made this new phenomenon their own worldwide window. Maybe it’s time for your business to take a selfie of itself to attract more Canadian customers.
Win over the selfie generation
A lot of people probably wonder whether the selfie trend will go out of style or become established as a new mode of expressing individuality. My advice? Don’t waste your time thinking about what may be; focus instead on the present moment and enjoy a great way to provide exposure for your company. But how can a business make a selfie?
Selfies aren’t only self-portraits taken with our smartphones. Selfies are about hyperindividualism and how people want to reinvent themselves; it’s about how they want to look their best in front of the whole world. They want to share more of their ideas, their opinions, and of themselves. They want to capture a moment in time that they feel says something interesting and important about themselves.
Check out the following video from Cisco’s John Chambers to get a clear picture of this movement:
Really, if you stop and think about it, the term selfie is new but the concept isn’t. It started with reality television – unknown people who wanted their moment of fame and to be seen by the world vied in great numbers to participate. It grew with social networks where anyone has the tools to create a buzz. So the selfie concept has been around a long time and “selfie-ness” will grow further. Just look at these statistics:
- 53% of Canadians have taken selfies
- 76% of Canadian selfie-adepts are between 18 and 34 years old
- In Canada, women share more selfies than men and 75% of male selfie-takers barely share their selfies
- Only 29% of Canadians share selfies
You have clear demographic targets for your selfie strategy; now you just need to get it right.
Implement your selfie strategy
When Barack Obama, David Cameron, and Helle Thorning Schmidt took a selfie at the Nelson Mandela Memorial, for many it was a serious selfie faux-pas. It was considered too frivolous for a serious event. And this is the kind of misstep that you want to avoid in your strategy.
Whatever your business is, you want to make sure that your selfie is appropriate to its context. When you’ve taken care of that consideration, you can create and use selfies at several levels. Look at the diet industry – it has taken the selfie road with an app that creates a cholesterol selfie for its users. It’s called the Smartphone Cholesterol Application for Rapid Diagnostics or “smartcard”. This is an example of a useful selfie that can attract customers because it’s a tool that they find familiar and fun.
“To establish your start up you need to go local,” said Gino Dino, senior editor of Tech View Asia in his blog post, “How tech startups in Asia can win over the selfie generation”. He goes on to suggest that a key success factor would be to immerse your brand in the culture, trends, and values of the environment in which you’re operating. Now, Canada is not Asia but this idea – being in step with locals – is also relevant here whether or not you are a startup. As a Canadian business, you need to give Canadian customers what they want. It means giving them more access to products that can create useful selfies, social networks, or anything else that will get their selfie side excited. Be creative!
As a Canadian company, Cimpl always makes sure it goes local. And it did with its new software: Cimpl. With this all-in-one data and assets telecom expense management software you have full control of your assets and costs. The Real-time Mobile by Cimpl application helps you track your employees’ use of hardware and software wherever you are, from your tablet or smartphone. Cimpl makes it simple for you to take a selfie of your IT activities and expenses. Save costs on telecommunications at any specific time.
Make a resolution to take more selfies of your business for 2014!
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