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Does Your Smartphone Need An Assistant?

Posted by Caroline Le Brun | November 8, 2013 12:00 PM

The Smartwatch: Fad or Revolution?

Overwhelmed with technology? Getting lost with all the devices? Can’t tell the difference between a phone, tablet and phablet?

Or on the contrary? You owned every popular device and waiting excitedly for next one? Always curious for the next innovation? Know every single feature and trick that your device has?

Hold on to your seats, there’s more coming – the smartwatch! Zoom in or out, but one thing is sure: the large companies swear you’re ready!

An idea germinating since roughly the 70’s, big dreams were put in a small product. The first watch considered smart, LC Digital Quartz by Seiko, was stored with “useful dates from 1930 up to the year 2009”. Models coming afterwards were slow improvements, with no real use and the general public didn’t get on board.

A subcategory of this industry that has been quite booming in recent years, has been the GPS integrated watch, mostly used by fitness fans. These watches are usually linked to other devices and transmit information with not only the distance covered, but other useful data such as, calories, heart rate and speed. You can usually store your profile with personal information, like age and current weight.

Now…the real product in the spotlight, the result you would get in a Google search, would be:

The smartphone compatible smartwatch

This is the next player in the technology industry, a micro-computer on the wrist! Packed with many features and specs, your new watch could store apps, alert you of your next e-mail or message, let you talk or even take photos – an assistant to your phone.

The main benefit this watch is trying to offer its target market is simply to facilitate access to information. One example, is the ability to check notifications without constantly pulling out the phone. Companies also claim that consumers want to increase the usefulness from a regular timepiece, which they can customize as they please.  Some of the ways to achieve that is with applications which lets you use your watch as a GPS or MP3 player. 

Are you thinking about buying a smartwatch? Still not 100% convinced? Read more about the benefits of this awesome technology here!

If you are ready to make a purchase, here are some of the popular devices on the market. Each one of them is greatly different than the next, makers each having their own point of view about the customers' wants. Also keep in mind that not all devices are compatible, it does affect phone's battery life, and not all applications are available equally. You will have to do some hunting in order to find the ideal one.

Check out as a hint some of the models on the market:

Pebbel watch Kreyos watch Samsung Galaxy Gear smartwatch Sony smartwatch
Pebble  Kreyos Samsung                             Sony
  • Pebble – Kickstarter puppy – compatible with Android & Apple, Bluetooth connectivity, many apps available, notifications, 7+ days battery life, resistant to water. Scratch resistant, anti-glare coating

  • Samsung – Galaxy Gear – Bluetooth, compatible with new Galaxy devices, 1 day battery life, 4 GB storage, 1.9 MP camera, 720 p video recording, speaker & 2 mics, workout tracking

  • Sony – SmartWatch – three-level micro display, notifications, Android compatible, Smart Connect, NFC & Bluetooth connectivity, 3-4 days battery life, water resistant

  • i’m  - i’m Watch - Italian made, 4 GB memory, compatible with Apple, Android, Blackberry, 5 hrs of use
  • Kreyos Meteor - Compatible with Apple, Android, Windows 8, voice command, gesture control, lost phone alert, water resistant

Is this product here to stay? Will it have its own “super” era as phones recently entered, from smartphones to superphones? Fad or not?

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What do you think? Let me know!


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Topics: Mobile Devices, Smartphones

Written by Caroline Le Brun

Having worked in marketing for 16 years, Caroline has significantly improved Cimpl’s online presence and industry recognition as Marketing Director. Working closely with analysts and highly focused on keeping up with IT industry trends, she is most knowledgeable in the realm of technology and IT expense management best practices. As a passionate, driven marketer, she works side by side with her marketing team to bring Cimpl beyond its greatest achievements.

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