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Your Quick Guide to Technology in 2013

Posted by Caroline Le Brun | July 11, 2013 12:22 PM

7 Trends in IT and Telecom that You Need be Aware of in 2013

Here are some undeniable and emerging patterns that will continue to shape the IT and telecom landscape of 2013.

1. Back to Basics

Having been through the ropes, the consumer of 2013 is profoundly aware that the technology of today can be a blessing or a curse. IT and telecom technologies can facilitate just as easily as it can complicate our lives (as well as our businesses).

Above all else, we are seeing a desire for sophisticated simplicity. As the world in which we live becomes ever more complex, the tech company’s mission above all else is to facilitate, navigating clients through latest technologies with the greatest amount of ease and efficiency.

2013 trends 

2. The Internet of Things

If you don’t “exist” on Facebook, do you exist in real life? Our physical and digital selves are increasingly interdependent. Moreover, the physical world is starting to resemble an information system, especially with increased visibility of IT and Telecom assets.

Implications of this hyper connectivity include the demand for seamless continuity across devices. In the remainder of 2013, the wisest companies will tap into the full potential of cloud services and look into ways of further integrating smartphones into our everyday lives.

3. The Human Customer Experience

Our dual existence raises an important question. Should IT and telecom companies cater to the virtual or the tangible individual?

With the unprecedented ease of automation, companies now have the privilege of selectively choosing what services will be left to good-old human interaction. In the end, the human experience has proved to be anything but outdated.

In 2013, companies are realizing the significance of the unautomated human mind in making decisions that inform business practices. Improved customer experience is finding itself at the top of tech brand priority lists. In the tech industry, people will gravitate towards the company that is most human.

4. Too Fast, Too Furious

The IT and telecom industry is fast-paced by nature. That being said, the most sensible companies have a keen sense of customer inertia. In other words, companies should assume that consumers cannot realistically keep up with the never-ending stream of new processor speeds and the like.

There is greater need for IT and telecom companies to embrace their role as buffers between the client and the technology they provide. Currently, companies must plan to adapt to big data and a massive increase in number of devices.

5.  Theory of Technological Evolution

In evolutionary theory, the species that survives is not the strongest nor the most intelligent, but the one most adaptable to change. Things are not so different in the world of technology. Fixation with novelty is kept in check with a certain degree of nostalgia. Old technologies need not die out; they can adapt! The company that gains competitive advantage in 2013 is the one best able to bridge this gap.

Netflix and its TV Renaissance is the exemplary innovator in this regard, as the firm single-handedly brought TV into the age of the Internet of Things (IoT). In a similar fashion, companies must understand how to adapt the “old and outdated” and capitalize on the emotional connection that people have with different technologies.

 6. Philosophy > Features

In the fast and furious world of IT and telecom, brand philosophy is a crucial source of constancy and stability.

The changing nature of tech products and services must be balanced with sources of timelessness. It is not obvious for a client to have complete loyalty in a product destined for evolution. Where they invest their trust is in the unchanging idea behind the product. Developing a mission statement and promoting core values give a brand its identity and companies recognize the current necessity of such measures.

As a result, companies see advantage in developing more original ways of wooing the customer, as they move away from parading facts to focus on telling customer stories.

7. Reliability and function

Flaunting a laundry list of product/service features has lost its allure. Customer concerns have shifted from material quantity to overall quality. Going back to basics, customers want a product or a service that does the job and is reliable; characteristics that are difficult to quantify and through which brand loyalty is earned.

The big picture here for the IT and telecom business is that the whole is greater than the sum of its parts. The user experience is now the focal concern. Does the product or service work? Is it reliable? Does it make my life easier? Can I identify with the values it embodies? All vital questions that companies should seek to address above all else.  

Equipped with its Core Values (including Customer Intimate) and an acute awareness of client needs, Cimpl is ready to leave its mark in the world of IT and Telecom Expense Management in the remainder of 2013 and years to come!

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Topics: Core Values, Telecom Expense Management, tem, IoT

Written by Caroline Le Brun

Having worked in marketing for 16 years, Caroline has significantly improved Cimpl’s online presence and industry recognition as Marketing Director. Working closely with analysts and highly focused on keeping up with IT industry trends, she is most knowledgeable in the realm of technology and IT expense management best practices. As a passionate, driven marketer, she works side by side with her marketing team to bring Cimpl beyond its greatest achievements.

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