Remember how we mentioned that 90% of the world will have cell phones by 2020? That’s going to make for a pretty big connected network. It’s one of the things that will form the integrated ecosystem (of technology). Here’s something else that’s going to add to that huge, huge integrated ecosystem: By 2020, there will be nearly 1 billion TVs directly connected to the internet!
Did you just say 1 billion TVs?
Yes. Yes, I did. In a recent 51-nation study, Digital TV Research tracked the rate at which people worldwide were plugging their TVs onto the web. In 2010, there were only about 100 million TVs were connected. By 2014, that number more than tripled – we’re now looking at 339 million TVs hooked in and zooming along the information superhighway.
It’s by plotting this huge spike that Digital TV Research came up with their projection of nearly 1 billion TVs on the internet by 2020. Basically, about 1/3 of the world’s TVs will be accessing the web in five years’ time!
This is the result of some pretty big advances in TV technology (and drops in TV prices). Once upon a time, most people connected their televisions to the internet using extra equipment such as video game consoles or set top boxes. That’s changed; as of 2013, more people use smart TVs to access the internet than those who use a combination of TV and extra device.
Digital TV Research goes on to show that the top 5 countries with online TVs will be the United States (of course), the United Kingdom, Japan, Germany, and China. That sounds a lot like the countries that do the most amount of business in the world, doesn’t it?
What does this mean for business?
Now, obviously, most TVs are used for leisure purposes. That said, more interconnected TVs also means a much higher volume of ways to directly communicate with potential and targeted customers. Especially if TV viewers continue to use their smartphones or tablets to interact with television as they already do now.
It’s still a small number of people who are interacting with television content in this way, but we can and should expect that the number will explode as the number of connected TVs skyrocket. An ad agency called Eicoff recently showed that giving viewers the option to interact with ads on connected TVs resulted in 15,000 interactions between viewer and content. The biggest finding was that this was equivalent to a 50% drop in advertising costs!
All of this means that companies will likely have better ways to target their messages at their customers, and at better prices too. It could also mean yet one more way to interact with employees as well. After all, the more points of access that we get through web-ready devices and services, the more easily we can get in touch with people, right?
Why the Enterprise Digital Footprint will be more important than ever
So, here’s the thing about all this wonderful connectedness. It’s going to be convenient, but it’s also going to generate a lot of data! We mentioned a while back that there will be 35 zettabytes of data – i.e., 250 billion DVDs’ worth of data in the world soon (by 2020, in fact. It feels like everything big will be happening that year!). Having a billion TVs connected to the web is going to be a big reason why.
In all likelihood, it also means that you’re going to have to end up managing even greater volumes of data and technology at work. How do you keep track of it all?
Well, we have a solution: adopt the Enterprise Digital Footprint framework. The EDF is a framework we created in 2014, where we organize and manage all IT and telecom assets and services using a single classification scheme. Basically, by centralizing data on all assets in one place, we give IT managers easy access to unparalleled transparency on IT costs and usage.
It’s this framework that’s at the heart of all our products. Watch our videos on our newest products, IT and telecom expense management solution Cimpl to see how you can take back control of all your organization’s IT and telecom assets. Contact us if you need more information!
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