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Cimpl Blog

Your Weekly Insights on How to Manage your Enterprise Digital Footprint.

How to Bring Together the CIO and the CMO

on February 11, 2014 8:00 AM By | Caroline Le Brun | 0 Comments | IT Budget SaaS IT cost management Asset management software Bills of IT
Digital technology: The bridge between two worlds The work of the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) are currently quite distinct. However, the two roles are linked by digital technology. The CIO uses it to manage and protect company resources and services whereas the CMO uses such technology as a tool for communication, promotion, and sales. To achieve true business efficiency, both C-level executives must put aside their differences and cooperate so as to best use their shared technology pool. The question is, who will break the ice? According to Larry Weber, CEO of the W2 group (a marketing services company), the position of CMO is gradually rising to the top of the business organization chart, leaving the CIO as the more subordinate position. On the other hand, the CMO must further develop technological expertise in order to achieve their objectives.
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The Benefits of Platform-as-a-Service

on December 11, 2013 12:45 PM By | Caroline Le Brun | 0 Comments | SaaS Cloud Automation Platform
Breaking news: US Government could save US$20.5 billion per year with PaaS. According to the Mery Talk survey conducted on 153 federal IT executives, US government could use of the cloud computing to resolve its IT budget issues.  The federal IT budget hole is mostly caused by care for legacy systems, which cost US$56 billion. The idea is to save money and at the same time boost software application development. That’s where platform-as-a-service (PaaS) comes in.
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Get the Right Answer, at the Right Time!

on September 13, 2013 9:27 AM By | Caroline Le Brun | 0 Comments | Cost Transparency SaaS Cost control
Creating IT Cost Transparency? Is it the Right Option? Have you ever dreamed to know the exact cost of any single employee to your organization? Well, it used to be simple. I mean, before. It was just about invoice discrepancies, it needed to be verified and companies wanted to know what they owned telecom wise. For many years, many companies addressed exactly that. Though it was a great starting point, as time went on, companies started to look for more. And so did we.
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How To Make The Right TEM Decision?

Let me tell you a story... Choosing a Telecom Expense Management (TEM) provider can seem like a simple task.  But sometimes, when a TEM provider offers this service, you end up getting more than you bargained for, and switching away can be quite a hassle. Take this story for example. *All names have been changed to protect the identity of the companies in this article.
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