In the living world, nothing exists in a vacuum. Even if it doesn’t look like it, everything works together and forms a broad system – the ecosystem. We can (and must, in fact) apply this concept of integrated ecosystems to technology as well. It’s the age of big (and getting ever bigger) data, and everything that’s not connected at present will be linked together soon. That’s why the ecosystem is the right metaphor for what’s been emerging in business. The linkages are growing and interacting. And the impact is huge. Users are getting better and greater access not just to information they need but to priceless new sources of insight and inspiration – all of which makes their work that much better and more efficient.