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Your Weekly Insights on How to Manage your Enterprise Digital Footprint.

The 2014 FIFA World Cup: New technologies join the game!

Posted by Caroline Le Brun | June 20, 2014 8:00 AM

The 2014 FIFA World Cup is one of the most important sporting event on the planet. According to the official FIFA website, approximately 715.1 million people watched the final match of the 2006 edition. In 2010, the event “was broadcast to 204 countries on 245 different channels”. Incredible! While for some these statistics are a testament to football supremacy (this sport indeed combines strength and finesse like no other!), others can’t help but wonder how it’s possible to take on the technological challenges that this event presents.

FIFA World Cup 2014

Mobile data

The FIFA World Cup isn’t only an important event as far as TV broadcasting is concerned, it’s also an important event when it comes to mobile data. An Allot Communications report reveals that “mobile broadband usage increased by 24% during the 2010 FIFA World Cup matches.” Furthermore, YouTube saw a 32% rise in traffic on post-match mornings. According to The Washington Post, six of the twelve stadiums of the 2014 edition will have Wi-Fi. Those who won’t will be equipped with 2G, 3G or 4G networks. More than 3,700 cellphone antennas have also been installed around the stadiums to ensure internet connections are stable.

As you can see, the explosion in mobile data traffic is a great challenge for Brazilian telecom businesses!


An article published on brings another (somewhat less expected) IT problem to our attention. Indeed, Cristiano Ronaldo, Portugal’s star player, is not only the best player in the league (no offense, Messi), but also hackers’ weapon of choice. Let me explain: cybercriminals take advantage of the enthusiasm surrounding the event to lure internet users searching for information on their favorite player to websites containing viruses, spyware, adware, phishing software, etc. You should therefore be wary when surfing and only reveal confidential information to official websites!


The 2014 FIFA World Cup will also see new technology being used on the goal-line. As explains, each goal will be equipped with seven high-speed cameras, and the referee will automatically be notified when the ball crosses the line. With such a thoroughly tested system, there’s no reason for a good goal to be refused again (Lampard’s goal in 2010, anyone?).

At Cimpl, the World Cup is an opportunity to celebrate our telecom expense management company's cultural diversity by supporting our favorite teams! As a matter of fact, our Disconnect Room will be decorated and arranged just for the occasion, and employees will be invited to watch the matches in a fun atmosphere. So, who do you think will win the 2014 FIFA World Cup?

photo credit : FIFA

Bank Case study on Expense Management


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Topics: Core Values, Company Culture, Mobile Devices, Data

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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