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Pokémon Go: Using your Mobile to Catch them at all Cost

Posted by Caroline Le Brun | August 9, 2016 4:30 PM

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Who wants to be a Pokémon Master! Pokémon has once again taken the world by storm as millions of people have downloaded the new app, Pokémon Go, on their mobile devices in under a month to join the craze. Niantic made a power move by bringing back the old game and revamping it to fit current technology and social trends. This new release is catching almost anyone that grew up in the 90’s and 2000’s with nostalgia and sparking excitement in both new and old gamers. Solely within the first weekend it launched, the App reached 50 million downloads. Nintendo stocks have since increased and a lot of people are happy about it. I mean who doesn’t love having strangers wander around your neighbourhood or crawling through your backyard in this new odyssey to find virtual Pokémon. The question remaining is, where will the next Pokémon show up? 

Pokémon Origins

For those of you that are still unsure as to what Pokémon is exactly. The game was first introduced in 1996 and used to be played on the original Game Boy. The game now allows users to join the adventure, become a Pokémon trainer themselves and scour the city or town they’re in to catch virtual Pokémon creatures.

Pokémon Go Requirements and Explanation

What do you need to play Pokémon go? First, a mobile phone is needed in order to download the app. Secondly, a pair of running shoes may make it easier for you to succeed as the game requires players to walk or run to various areas to catch Pokémon and travel 10km before your virtual Pokémon egg to hatch. The system relies upon data to run the game and uses a satellite and GPS to detect where you are.  Using GPS, the game can tell what buildings and monuments are in your geographic area. Your phone’s camera is also used to display outside surroundings and as you move your view finder around, different areas show up on your screen. The game then adds computer-generated Pokémon into the view on your screen. There are various “pokéstops” where trainers can pick up virtual supplies for catching Pokémon.  There are “Pokémon Gyms” that players can capture to serve as a challenge to opposing Pokémon teams. There are “Pokémon lures” that allow you to attract Pokémon to an area and “Pokéballs” allowing you to actually catch the Pokémon in the game. With all these tools in hand, you have the potential to become the best Pokémon master to ever play the game.

Pokémon Disclaimer!

Becoming a Pokémon master requires a lot of work and a lot of time.  It has encouraged people to exercise and explore their neighbourhoods with their mobile device at hand.  Friendships have blossomed as players work together to reach common goals of conquering Pokémon gym leaders and collecting Pokémon.  Unfortunately, some people are taking it a little too far.    Businesses have experienced a loss in productivity as employers have been competing for the attention of their employees with their mobile device and Pokémon Go. According to Forbes, 69% of trainers play at work, which has forced some businesses to address the issue specifically.

Pokémon is a fun game that has won over the hearts and minds of adults and children alike, but is it all sunshine and rainbows? Is this a story book ending where everyone gets their cake and eat it too? In fairy tales maybe… but not in reality. Those Pokémon Go players who are not vigilantly managing their data usage on their mobile device are going to get a hefty data plan usage bill. In fact it has already happened.  One person actually had to pay a bill of $4,954 dollars US for not managing their data usage. The explanation for this tragedy is that the majority of Pokémon Go players are changing their mobile device habits because Pokémon Go requires data to play.

Save Your Money

At Cimpl, we make cost as clear as possible for our customers with technology expense management.  We believe that customers have a right to know exactly how much they are paying for their IT assets and services through mobile data tracking so that they can make the best decisions for their business.  With Cimpl, customers won’t have to worry about sudden spikes in their bills because customers are able to monitor their usage of IT assets with automated reports in real time.

Customers are able perform mobile device management to see their usage.  Cimpl is able to detect roaming zones which is extremely vital in the fight against bill shock. Once employees are given the notice that they are in a roaming zone, they are able to address the issue and make necessary adjustments before it grows to become a major concern.  We specialise in creating value for our customer by optimizing costs.  With more cost savings, businesses are free to invest that money into other projects to generate even more revenue. For more information on how Cimpl can bring more value to your business request a demo today.

IMAGE CREDIT: Vancouver, Сanada - July 22, 2016: Closeup of a Pokemon Go player capturing a Pokemon on a smart phone. Pokemon Go is location-based augmented reality game developed for iOS and Android devices. It was released in July 2016. Stock photo ID:99485901

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Sources:

http://www.cheatsheet.com/entertainment/reasons-hate-Pokémon-go.html/?a=viewall

http://www.bloomberg.com/news/articles/2016-07-25/nintendo-set-to-plunge-after-saying-Pokémon-go-s-impact-limited

http://www.bloomberg.com/gadfly/articles/2016-07-25/Pokémon-gone-no-profit-in-this-craze

http://www.businessnewsdaily.com/9228-Pokémon-go-business-strategy.html

http://ca.complex.com/pop-culture/2016/07/boss-reprimands-employee-Pokémon-go-letter

http://www.forbes.com/sites/kathycaprino/2016/07/28/Pokémon-go-hurting-workplace-productivity-how-to-stop-addictive-games-from-distracting-employees/#56c6c4ce1c5e

 

Topics: Mobile Devices, Community, IT Spending

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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