American Consumers and Connectivity
Based on the 2013 findings of Pew Research, 56% of adults living in the U.S. are smartphone owners. This is a major increase since 2011, where only 35% of American adults were smartphone owners. What does mobile device adoption mean for the marketplace? The Nielson Company says it best, “Device Ownership = Empowerment”. Due to the increased usage of mobile and other electronic devices, consumers have access to more content and therefore more options on essentially everything.
Consumers are now capable of using mobile devices to conduct pre-purchase research and compare the prices of goods while casually standing in a store. This ability to seek out valuable information where and when they need it means that they can make more informed decisions than ever before. This increased connectivity also leads to a shift in users’ overall relationship with technology.
According to The Nielson Company, 64% of social media users say they use their computers to access social media at least once per day and 47% said they use their smartphones for similar purposes. These numbers will likely continue to spike, since Americans own an average of 4 digital devices and view numerous screens throughout the day. This leads to engagement with media content for more than 60 hours per week. These shifting numbers are consistent with a changing marketplace, one where we are constantly connected.
The Increasing Number of Personal Devices
In a summary, Network World explained that Gartner recently found increasing numbers of employees who use their personal devices for work purposes in the American workplace.
Among the 4300 U.S. consumers working at large companies who were surveyed by Gartner, 40% used their own smart phones, tablets and computers for business purposes.
Of those not required to use their own devices at work, 45% did so without their company’s awareness. Among the personally owned devices being used for work 40% were smartphones, 36% were laptops, and 26% were tablets. Incredibly, 42% were desktops. This last bit bears some consideration – it’s a clear sign that enhanced portability isn’t the only reason for people bringing in devices to work. Familiarity and personal preferences are pretty obviously playing roles as well.
Those factors probably account for the following figures. In terms of technology acceptance and usage:
- 32% of respondents planned to buy a smartphone within the next 12 months
- 23% want to buy a laptop or notebook
- 20% plan to buy a tablet
- 14% plan to purchase a desktop
These percentages are quite significant, and will likely result in an ever-increasing usage of non-work related devices being used for work purposes. After all, the more you have, the more you use! It shows a great deal of initiative on the part of employees, and could be a good thing when done right.
There is an elephant in the room, however – there could be serious security issues as well. With such a large percentage of employers being unaware of their employees’ personal device use, it is clear that there is a general lack of oversight and insight on what employees are doing. Employers should work towards developing a better understanding of their current situation so that they can pre-emptively prevent data breaches or other major issues via a well-designed and properly-implemented BYOD policy.
In all cases, there’s no ignoring the trend of personal devices becoming hybrid work-life devices. Employers now must ensure that they are prepared for this dynamic shift and implement proper policies to protect proprietary information from being leaked.
Mobile Applications Also Increasing!
In addition to device adoption, mobile application usage is also on the rise. 80% of respondents in the Gartner study said that they had downloaded mobile applications. Among those downloaded:
- ¾ of the apps were free
- ¼ were paid applications
Because of the rising influx of technology, companies must focus on the management of their assets. In the past, the task of managing assets required effort; the current complexity and variety of devices and services makes management incredibly complex. There are more devices, more applications, and more services all being used at once, with the number of IT assets growing each day. There’s also the added challenge of monitoring devices that are not owned by the company. This makes things very complicated and layered, especially if a company is lacking the proper software and expertise to manage everything. Although workplace transparency is key, achieving it requires the right mindset and the right tools.
Here at Cimpl, we have developed a framework that can help your business account for ALL your assets and work smarter. Enterprise Asset Management 2.0 is a quadrant framework that builds on the core tenets of Asset Management and was developed by Christopher Thierry, the founder of Cimpl. This new way of visualizing asset management can help you and your company keep better track of all your assets and save you money.
Contact us at Cimpl for a demo of our software, Cimpl, which has been developed to help you efficiently manage your IT and Telecom assets in your workplace. Our Cimpl Mobile will make this even easier - it will give users true R-TEM - real-time telecom expense management! As Canada’s leader in IT and telecom expense management we have been helping to give companies greater visibility over all their IT and telecom assets for more than a decade now. We’re confident we can help you!
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