Since wireless telecommunications gained its importance in Canada, the country has become a “telecom melting-pot” of sorts. Unfortunately, what was originally intended to stimulate competition in the market, ended up creating a mess for Canadian companies.
Today, companies are prone to even more confusion now that they are no longer limited to the three carriers. While some have said “the more the better,” the new providers have to really distinguish themselves from the old guard.
In addition, enterprises are faced with a mess when it comes to choosing the right carrier. Similar claims echo from carrier to carrier with promises to save money, simplify billing, and give better service. It has become increasingly difficult in Canada to see through the veil of marketing and decide.
As telecom services become increasingly commoditized, marketing spin has become the main differentiator. In my opinion, less is more when it comes to pricing options and services from wireless vendors. The question is when will companies get tired of this model and demand change?
Complete list of the wireless carriers in Canada.