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Managing Canada’s Wireless Landscape: the costly difference.

Posted by Chris Thierry | October 26, 2010 4:17 PM

Since wireless telecommunications gained its importance in Canada, the country has become a “telecom melting-pot” of sorts. Unfortunately, what was originally intended to stimulate competition in the market, ended up creating a mess for Canadian companies.

Today, companies are prone to even more confusion now that they are no longer limited to the three carriers. While some have said “the more the better,” the new providers have to really distinguish themselves from the old guard. 

In addition, enterprises are faced with a mess when it comes to choosing the right carrier. Similar claims echo from carrier to carrier with promises to save money, simplify billing, and give better service. It has become increasingly difficult in Canada to see through the veil of marketing and decide.

As telecom services become increasingly commoditized, marketing spin has become the main differentiator. In my opinion, less is more when it comes to pricing options and services from wireless vendors. The question is when will companies get tired of this model and demand change?

Complete list of the wireless carriers in Canada.


Topics: Telecom Expense Management, tem

Written by Chris Thierry

Christopher is the president, founder, visionary, and driving force behind Cimpl, which first started in 2000 as Etelesolv: his goal is to bring holistic enterprise solutions to companies of all shapes and sizes. Moreover, Christopher’s devotion to the well-being of his employees has made Cimpl one of Canada’s Top 50 Employers. He’s also dedicated to giving back to his community, by serving in multiple industry associations. He’s a mentor for the Canadian Youth Business Foundation and a member of the Young Presidents' Organization, the Entrepreneurs’ Organization, the CIO Association of Canada, and the Telecom Expense Management Industry Association. Christopher holds a Bachelor’s degree in Management Information Systems and Marketing from the John Molson School of Business at Concordia University. He is also a graduate of the Massachusetts Institute of Technology's (MIT) Entrepreneur’s Master’s Program – a program specifically designed to optimize the skillsets of founders of high growth companies.

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