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Canadians’ love of wireless can help your company

Posted by Caroline Le Brun | March 12, 2014 8:00 AM

Canadians are big consumers of mobile technologies

Canada is known for its friendliness, pacifism, and open mind. It’s also known for its technological avant-gardism. Technological innovations have always been welcomed by Canadians and the adoption of wireless technologies is no exception. It’s no surprise that in 2012, Canadians generated 77% more mobile data traffic than the global average. A true mobility culture has sprung up in Canada and it has impacted both personal and professional life. Where your company is concerned, wireless technology benefits not only your clients but also your employees.

Modernize your services with a wireless network

Canadians love their smartphones

Regardless of the nature of your business, the customer is always king. The customer is the one who ultimately defines the quality of your products – and so, you must adapt your business to the customer. As such, the Canadian customer is more likely to be attracted by services that emphasize mobility and virtual aspects. Paying a bill online via smartphone, buying an e-book with an iPad, or downloading a movie on Netflix with a laptop – these have all become commonplace for Canadians. Now, we can debate the relative weight that each of the following reasons contributes to the popularity of wireless technology, but we cannot dispute their significance:

  • Competitive prices
  • Real-time responsiveness
  • Potentially greater ecological friendliness
  • Reduction of distance boundaries
  • Time flexibility
  • Growing accessibility to more content

Wireless technology represents an incredible opportunity to get closer to your customers and your partners. Mobile devices and networks make long-distance relationships easier. More to the point, a company that is connected is a company that’s modern and efficient.

However, even if adopting more wireless technology is a tempting proposition, the implementation must fit your company profile. Cost and potential future consequences must be considered.

Match productivity with mobility

The use of technologies in the Canadian workplace (most other workplaces, for that that matter) is no longer a trend – it’s a necessity. But you have to answer the following questions:

  •  How much will it cost your company?

Determine the volume of mobile telecom/IT assets that you can justify based on your company’s resources. Just because there is a glut of devices available doesn’t mean that you have to buy it all. You have to adapt your purchases to your business needs.

  • Should you go for the BYOD model (Bring your own device)?

For employees, this is the ideal model because it offers more mobility and autonomy from administrative micromanagement – it should boost productivity. For the IT manager, however, BYOD can be the exact opposite of ideal. One major challenge for the IT manager lies in managing their workforce in a mobile environment. It’s important to establish a governance policy that polices mobile device management (MDM) if your company goes forward with a BYOD model. Communication between employees and IT department is a key factor in attaining a good BYOD environment.

  • How will company data (including employees’ personal data) be protected?

With the expansion of the BYOD phenomenon, companies face a serious dilemma. Cloud computing services can be abused to enable unsanctioned data transfer from a company asset to external devices. The solution here lies in setting up and enforcing a security policy for a BYOD environment that explicitly details limits to  employees.

Join Canadians by implementing mobile technologies in your company; take a step into the future. Cimpl can help you go in the right direction with our newest product, Cimpl. For your wireless and wireline devices, the Real-time Mobile Application by Cimpl allows you to take control of your mobile assets – you’ll be able to manage wireless devices, voice and data usage, and much more – from anywhere. Effortless telecommunication and IT expense management and mobile device management is now Cimpl.

For more information, please visit our website or click below!

Kaizen eBook - A Guide to IT & Telecom Management

 

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Topics: BYOD, Wireless management, Mobile Devices, Cloud, Smartphones

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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