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Cimpl Blog

Your Weekly Insights on How to Manage your Enterprise Digital Footprint.

Billions are asking “WhatsApp!?”

Posted by Caroline Le Brun | August 8, 2013 8:30 AM

The Trendy Way of Communicating Today 

Long gone are the times of pigeons, telegrams and messengers. Even phone calls have been slightly replaced with a more convenient type of communication. Welcome to the 21st century!-where everyone has a bit more tools to help them breath and yet everyone is a bit busier.

Intant messaging

Instant messaging is the main tool of communication of the younger generation and increasingly adopted and preferred among the rest. People can now get ideas and thoughts across from anywhere, without the effort of dialing the number. This is why people love WhatsApp! 

WhatsApp reached its 250 million ACTIVE users mark, with 27 billion messages sent every day. The application allows consumers to share pictures, videos, recordings, locations and contacts. It is also customizable, allowing you to change font, wallpapers, statuses, etc. Users can block any unwanted number from seeing their profile and availability. The app is also known for its reliability and user friendliness. Its success is not surprising as it has been launched by two former Yahoo! employees.  Brian Acton and Jan Koum have been working for the company for 20 years before going on their own tech adventure. You can only imagine the skills they might have acquired which allowed them to launch such a vastly used piece of software. 

The platforms offering it are iOS, BlackBerry, Android, Symbian and Windows Phone - BlackBerry taking it a step further, having it natively built in. This is quite an impressive success for WhatsApp, as it was launched only 4 years ago, without any marketing. The numbers have been increasing exponentially, seeing that they declared 200 million active users just in April and 10 billion messages per day in the Fall of 2012.  

The popularity of services such as these is mainly due to additional features which regular text does not offer and the ability to send unlimited messages for low fees or even for free, only using low amounts of mobile data. This is especially useful in Canada, where the telecommunications costs are among the highest in the world. 

Other types of instant messaging services on the market are Twitter, iMessage, BBM, Facebook, Google Talk and more. While each have their pros and cons, the large variety of application is only a proof for the large demand of such services. You can adopt it today for a low fee of $1 or a free 1-year trial on Android. The price is worth it as you will not be bothered by intrusive advertisement. They don’t have any!

Happy IM-ing! 

Cimpl understands simplicity and diversity when it comes to applications for end-users. That is why our software plateform, was created with a very efficient and user friendly interface. Not only can companies now empower employees to self-manage, but the portal is so cool that everybody wants to use it! Telecom expense management was never that easy! For additional information, please contact Cimpl here!

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Topics: Telecom Expense Management, Mobile Devices, tem, Smartphones, Apps

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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