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Do You Remember Classic Ringtones From Back In The Day?

Posted by Caroline Le Brun | June 18, 2013 12:30 PM

Smartphone ringtones, we've heard it all before... or have we?

The first decade of this century represented probably the most profitable years of the music industry with the ringtone business. During this exact same period, labels strongly and loudly worried about leaving the traditionnal market for the new digital one considering the potential income losses they would register. The state of grace of ringtones craziness, 2004-2006, could leverage the transition for music companies to digital music market way beyond expections and I would say beyond my imagination!Telemanager solution for mobiles

In 2004, in North America as in Europe, ringtones dragged around $245 million, close to $600 million in 2005 and beyond in 2006! Global sales rose to $3.5 billion in 2005, accounting for 10% of the music market, according to the London-based ARC Group. We are talking about a 30 second by- product, or, you can see as the cherry on top. 

As an example, the song Candy Shop by 50 Cent sold 1.9 million downloads at an average price of 1.99$; you can easily do the math.

How do the slices of the pie split? “Everything is negotiable”, says Paul Menes, entertainment and new-media lawyer and writer on the music, publishing and licensing industries. Quoting Billboard magazine he shared the most common split of a ringtone income: “The carrier gets 40%, the artist 20%, the label 20%, the publisher 10%, performing rights 5% and 5% to the hosting service”.

That is why it is not a surprise to see artists suing label companies for digital royalties like Kenny Rogers, Sister Sledge or Public Enemy.

One can tell it is a very profitable business… or, sould I say, was.

The RIAA announced that Lil Wayne's "Lollipop"was the biggest-selling ringtone ever in 2009. But since then, the sales dropped. For the past couple of years, most people have slowed or even stopped downloading ringtones. We have to admit that it is no longer a fun novelty. We probably got bored. For those still addicted, they can now create customized ringtones for free from their music files from many available apps. Moreover, with 4.1 bn phones over the planet and 52,083 texts sent every second, texting is definitely the main way of communicating, relegating ringtones at a second level.

"The availability of so many other things on your phone takes the focus a little bit away from some of the things that were big before," said Bakula of Nielsen. 

What remains is the mobile phone and our memories of the snippets of music we proudly displayed! Do you remember your first customized ringtones?

Here is the all times Top 10 Ringtones:

1. Lil Wayne, featuring Static "Lollipop" 2008 (Listen: YouTube

2. BeyoncĂ© "Irreplaceable" 2006 (Listen: YouTube)

3. Akon, featuring Eminem "Smack That" 2006 (Listen: YouTube)

4. By T-Pain, featuring Mike Jones "I'm N Luv", 2005 (Listen: YouTube - remix

5. By 50 Cent "In Da Club", 2003 (Listen: YouTube)

6. By Beastie Boys "Brass Monkey", 1986 (Listen:YouTube)

7. By Cyndi Lauper "Girls Just Want To Have Fun", 1983 (Listen:YouTube)

8. By AC/DC "Back in Black", single released in 1981! (Listen: YouTube

9. The theme song from "The Dukes of Hazzard", "Good Ol' Boys" by Waylon Jennings, 1980 (Listen:YouTube

10. By Marvin Gaye "Let's Get It On", 1973 (Listen:YouTube

Mobile phone is no longer an exception, it is the rule! Enterprises have to deal with more and more employees’ mobilizing outside of the office. It is becoming difficult to extend the accountability framework out to the end users, much less know what and how they are using their phones and services. Cimpl's Self-Serve Portal within our telecom expense management software can enforce IT governance policies, with the use of a charter that specifies internal decision rights and the accountability framework to encourage desirable behavior in using the company's assets.

For more information, please contact us here!

What ringtones do you have in your phone? Share your favorites ones with us!

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Related articles and studies:

Topics: Company Culture, Telecom Expense Management

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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