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Your Weekly Insights on How to Manage your Enterprise Digital Footprint.

The day to be scared of your smartphone has come!

Posted by Caroline Le Brun | February 28, 2013 3:35 PM

Don't say we didn't warn you!

The FTC (US Federal Trade Commission) has recently suggested mobile companies to obtain users' consent before collecting their location data with offering a "Do Not Track" option.

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The tracking possibilities of mobile devices have become increasingly sophisticated today. Thinking about combining our Google searches with mobile payment and GPS data, tweets and Facebook posts, Opentable reservations and Foursquare check-ins is not a crazy idea, it sounds real and will eventually be possible very soon, no doubt, but so will the data abuse.

Tracking information could be considered as a breach of privacy but not for those exploiting it. The more personal data you can link, the more complete a profile you can make, and the more damage you do when your intentions are not good or even malefic.

"We need to strike a balance between convenience and concern" says Benjamin Robbins.

Did you know that when Google tracked you 12 hours every day between 8pm and 8am at the same place, it ended up calling it Home? Scary? Yes! This is so scary that Google just has changed it and from now on asks you if you want to add one address as your home or office one. 

In another hand, we must admit we love it! The conveniences of being tracked on where we are or what we do are endless. We got addicted to them and we are lost without them! From checking your way and time to get to an appointment or bus schedules and chosing the best option to go back home to the best prices this week on a new drill you need to buy, the phone became part of our lives and we want it to be base on our current location. Even more, we secretly wish that passing by Tim Hortons or a drugstore our phone would offer promotional opportunities on our favorite donut or remind us that we are running out of toothpaste!

This also means gaining insight into app performance and usage. All data of users' behaviour give a picture of where apps were used, hence further refinements and improved experiences. As the data collected grows, the possibility of abuse of data grows as well. We must admit that we love our-monster-to-be-phone, but we should be aware that boundaries will irreparably be pushed further over time. Do not say I did not warn you!

Our Software as a Service,Cimpl, protects your information and garanties a full confidentiality of all managed data. This patented technology is delivered over the cloud or on premise to consolidate data from major sources to determine - what you have, how much you’re spending, and who has what – providing you with information, you and you only can use, to help significantly reduce your Telecom costs and optimize your business processes.

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Topics: Company Culture, Telecom Expense Management, Mobile Devices, Smartphones

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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