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Taming the Telecom Monster - Customer Story

Posted by Caroline Le Brun | November 28, 2012 1:12 PM

Back in April of 2012 Comark was looking for a Telecom Expense Management (TEM) software to manage their fleet of wireless and wired line communications.

Comark has been operating in the ultra-competitive retail space for more than 36 years. The initiative was a part of the company’s ongoing review of looking at how they can improve organizational processes.

With over 300 retail stores located across Canada, operating under 3 divisions (Ricki’s, Bootleggers, and Cleo), phone lines needed to be identified for each business unit in order to piece together a fuller and more complete image of the telecom environment.

During the last few months our implementation team at Etelesolv (now Cimpl) has been working with Comark to identify phone lines through provider portals and accounting systems to get an idea of “the size of [telecom] the monster”.

Comark - Customer Story

“What we had was ok, it wasn’t out of control, but we didn’t know the size of the monster. I think we’re now getting a much better picture of its size and being able to tame it.”

Armed with information about what they have, who has what, and how much it costs, the company can now start looking at their inventory in entirety to see if stores are over-utilizing, have a surplus in services, or require new services to optimize wireless and wired line costs across all of their store locations.

About Comark

Comark is one of Canada's leading specialty apparel retailers. Established in 1976, the Company today has over 300 stores operating under three divisions: Ricki's, Bootlegger and cleo. The stores are located in shopping malls and big box power centres across Canada, mainly in small to mid-size suburban markets and targets a segment, ranging from young adults to the New50 Woman, with a mix of exclusive private-label and nationally branded products.

Schedule a Live Demo

Schedule a live demo of Telecom Expense Management (TEM) software are see for yourself how you could be forfeiting a cost savings 12-18%, without a proactive approach to cost management.

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Topics: Customer Story, Telecom Expense Management

Written by Caroline Le Brun

As a 16-year marketing veteran, Caroline’s experience extends across multiple industries. Since she joined Cimpl, her successful marketing campaigns have increased the company’s online and community presence, in addition to Cimpl’s footprint and appearances in new or traditional media (such as the Globe and Mail). Caroline is a specialist in communication and social media. She works closely with analysts to keep track of and adapt to the trends and changes in the industry of IT: Technology Expense management, IT cost optimization, Technology trends. Her leadership conducts Cimpl’s marketing team toward ever greater achievements. Caroline is also an exemplary citizen. Outside of work, she is involved in TEMIA, the Dorval Day Camp, and other community organizations. She has a Bachelor’s degree in Commerce from Concordia University and a Master Certificate in Integrated online Strategies from the University of San Francisco Intensive Development program.

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